Focus Group Practice; Focus Groups in Social Research; Advanced Focus Group Research

An Introduction to Focus Group Research

A focus group refers to a group of people who share some common characteristics. A researcher gathers these people in the group in order that they share their points of view and interact with each other over a specific issue. Focus group and Interview group are used interchangeably in the scientific literature and both refer to a method of collecting data in qualitative studies. Given the impor...

The Focus Group, a Qualitative Research Method

The Focus Group (FG) has been actually employed by marketing, and is becoming importanct also in other areas; such as, education, health, management, decision-making, and information systems, among others. Depending on the research objective, the Focus Group can be used alone or in conjunction with other methods. The results obtained from the FG application are particularly effective in supplyi...

Getting the focus and the group: enhancing analytical rigor in focus group research.

In the literature on focus groups, far more attention has been devoted to how groups are organized and conducted than to issues of analysis. Although exploitation of group dynamics is touted as a virtue of focus groups, there is very little guidance in the literature with respect to how differences between group and individual discourse impact the analysis and interpretation of focus group data...

Focus Groups as Qualitative Research

Focus Groups as Qualitative Research PLANNING AND RESEARCH DESIGN FOR FOCUS GROUPS